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Политические функции социальной рекламы в современной России
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Политические функции социальной рекламы в современной России
Annotation
PII
S086904990000617-0-1
Publication type
Article
Status
Published
Authors
Veronika Gomelskaya 
Edition
Issue 6
Pages
75-84
Abstract
The article analyzes functions of the public service announcements (PSA) that serve interestsof the different society sectors. There are identifi ed and analyzed concepts of PSA, political andgovernmental advertising: their meaning and value, presented in theoretical approaches and in Russianpractice. The research lead to a new classifi cation of public service advertising functions dependingon the goals of the customer. The scientifi c debate proves that the Russian PSAs have politicalfunctions and the necessity of improving legislation and public regulation of social and politicaladvertising.
Keywords
public service announcement, social advertising, political advertising, government advertising, political functions, political technologies
Date of publication
19.11.2013
Number of purchasers
1
Views
909
Readers community rating
0.0 (0 votes)
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