- PII
- S086904990000617-0-1
- DOI
- 10.31857/S0000617-0-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue 6
- Pages
- 75-84
- Abstract
- The article analyzes functions of the public service announcements (PSA) that serve interestsof the different society sectors. There are identifi ed and analyzed concepts of PSA, political andgovernmental advertising: their meaning and value, presented in theoretical approaches and in Russianpractice. The research lead to a new classifi cation of public service advertising functions dependingon the goals of the customer. The scientifi c debate proves that the Russian PSAs have politicalfunctions and the necessity of improving legislation and public regulation of social and politicaladvertising.
- Keywords
- public service announcement, social advertising, political advertising, government advertising, political functions, political technologies
- Date of publication
- 19.11.2013
- Number of purchasers
- 1
- Views
- 990
RAS Social ScienceGosudarstvo i pravo
- ISSN (Print) 1026-9452
- ISSN (Online)2713-0398
Политические функции социальной рекламы в современной России
Индексирование
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library