Consumer behavior manipulation

Golova, Anna

English

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Consumer behavior manipulation

PII

S0236-20070000616-8-1

DOI

10.31857/S70000616-8-1

Publication type

Article

Status

Published

Authors

Anna Golova

Volume/ Edition

Volume / Issue 1

Pages

30-43

Abstract

Morphogenesis of the system of consumer behavior manipulation is considered. Some principle instruments to induce products consummation employed by producers and marketing managers of Western and Russian brands are investigated.

Keywords

MARKET, CONSUMER BEHAVIOR, PURCHASING POWER, CONSUMMATION

Date of publication

01.02.2014

Number of purchasers

1

Views

1201

References

Translate

GOST	Golova A. Consumer behavior manipulation // Chelovek. – 2014. – Issue 1 C. 30-43 .
MLA	Golova, Anna "Consumer behavior manipulation." Chelovek. 1 (2014).:30-43.
APA	Golova A. (2014). Consumer behavior manipulation. Chelovek. no. 1, pp.30-43

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