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AFFECTIVELY SATURATED MARKETS
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AFFECTIVELY SATURATED MARKETS
Annotation
PII
S0132-16250000616-3-1
Publication type
Article
Status
Published
Authors
Ekaterina Moiseeva 
Edition
Issue №7
Pages
132-139
Abstract
The concept of “affectively saturated markets”is introduced based on the materials of the funeral services market research. These are, in addition to the funeral services market, wedding services, life insurance and internal organ donation markets. Their existence is culturally conditioned and represents a compromise between the sphere of the sacred and the profane. They are characterized by irrational consumption; their functioning is based on monetary equivalents of sacred things.
Keywords
commodification of ritual • cultural rationality • economic irrationality • commercialization of sacred things • transformation of ritual rules • socially forced consumption.
Date of publication
01.07.2011
Number of purchasers
1
Views
463
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0.0 (0 votes)
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