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Pandemic and long-term dynamics of media consumption
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Pandemic and long-term dynamics of media consumption
Annotation
PII
S086904990014960-8-
DOI
10.31857/S086904990014960-8
Publication type
Article
Status
Published
Authors
Mihail Nazarov 
Occupation: Chief Researcher
Affiliation: Institute of Socio-Political Research – Branch of the Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences (ISPR FCTAS RAS)
Address: Moscow, 6 / 1, Fotievoj, vy175867@yandex.ru
Pavel Kovalev
Occupation: senior expert
Affiliation: LLC NSC
Address: Russian Federation, Moscow
Edition
Issue 4
Pages
49-63
Abstract

 

The results provide evidence that COVID-19 is a significant factor influenced the consumption of two leading media in Russia - television and the Internet. Since the pandemic is a global phenomenon, the study of the Russian media usage is conducted taking into account international media trends. The research indicates that the pandemic reinforced existing media consumption patterns or reversed them. Authors argued that technological communication innovations of the last decade have played an important role in this regard. It is shown that the trend of reducing the duration of audience viewership, which was previously inherent in television, was reversed during the 2020 pandemic. The results reported that the long term trend  of increasing the duration of Internet use continued. This is especially true for online video segment. The significant increase in media consumption was observed during the first wave of morbidity and the introduction of quarantine measures. The pandemic has changed the socio-psychological atmosphere in society, influenced people’s way of life, which has led to the intensification of information processes in society. Media convergence processes gained additional momentum in the year of the pandemic. Mentioned above leads to deepening of mediatization. User screens of TVs, smartphones and other devices now form a unified space of struggle for the attention of the audience. This increases competition between traditional TV companies and global technological platforms, and has significant political, economic, and socio-cultural consequences.

 

Keywords
television, Internet, media consumption, pandemic, COVID-19
Acknowledgment
This study was performed by the ISPR FCTAS RAS within Program of Basic Research of State Academies of Sciences for 2013‒2020, no. 185 “Civilizational Changes in Modern Russia: Spiritual Processes, Values, and Ideals” in accordance with the state R&D order Sociocultural and Religious Processes in Modern Russia.
Received
10.05.2021
Date of publication
24.09.2021
Number of purchasers
14
Views
2109
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0.0 (0 votes)
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S086904990014960-8-1 Дата внесения правок в статью - 08.05.2021
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