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Key Communication Strategies of Creating the Image of an Immigrant in the Spanish Media Discourse (on the Publications of El País)
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Key Communication Strategies of Creating the Image of an Immigrant in the Spanish Media Discourse (on the Publications of El País)
Annotation
PII
S086904990014326-0-
DOI
10.31857/S086904990014326-0
Publication type
Article
Status
Published
Authors
Mariya Simonova 
Occupation: Senior Lecturer at the Department of Media Linguistics, Faculty of Journalism
Affiliation: Lomonosov Moscow State University
Address: Russian Federation, Moscow
Edition
Issue 4
Pages
91-103
Abstract

The article is devoted to the peculiarities of coverage of the issue of immigration to Spain on the material of the daily social–political newspaper El País which refers to the quality Spanish press. The research carried out within the framework of Media Linguistics using the method of linguistic analysis of the text and the method of cognitive analysis demonstrated a very interesting fact of imbalance between the actual immigrants’ perception in the Spanish society and a certain image artificially created in the media space. The analysis of publications, more than 300 during the year 2019, that were selected according to the theme of publication: national immigration policy, immigration, crimes involving immigrants, immigrants and the Spanish society revealed two key strategies for covering the topic of immigration – the strategy for creating a negative image of the immigrant and the strategy of solidarity. The author managed to identify a sharp dissonance between the real perception in Spain of immigrants and the image of the «enemy» spread by the Spanish media.   

Keywords
Immigration, Spain, Media Linguistics, Communication Strategies, Media Discourse, El País, Spanish Media
Received
24.09.2021
Date of publication
24.09.2021
Number of purchasers
14
Views
1547
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0.0 (0 votes)
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S086904990014326-0-1 Дата внесения правок в статью - 24.09.2021
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References

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