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THE PHENOMENOLOGY OF THE SOCIAL COMPONENT IN PHOTOGRAPHIC IMAGE: SOCIAL AND CULTURAL ASPECTS OF ADVERTISING PHOTOGRAPHY ANALYSIS
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THE PHENOMENOLOGY OF THE SOCIAL COMPONENT IN PHOTOGRAPHIC IMAGE: SOCIAL AND CULTURAL ASPECTS OF ADVERTISING PHOTOGRAPHY ANALYSIS
Annotation
PII
S0321-50750000617-4-
Publication type
Article
Status
Published
Authors
Abstract
Photography and advertising photography in particular can foster both the previously developed and emerging sociocultural attitudes of the individual and thus affect social values. The theoretical in-vestigation of the nature of the photography phenomenon as well as the peculiar features of the advertis-ing photography is carried out by the author. The role of photography and its social and cultural func-tions are analyzed in detail as well. Special emphasis is given to the issues of social reality modelling by means of photography, its unparalleled powers to construct human being’s apprehension of the visual environment and the appropriate patterns and models of behaviour.
Keywords
Photography, sociocultural attitudes of the individual, social reality modelling.
Date of publication
01.04.2009
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0
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972
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S0321-50750000617-4-1 Дата внесения правок в статью - 12.11.2020
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 [8]Savchuk V., Khajdarova G. Fotograficheskij universum Vilema Flyussera // Flyusser V. Za filosofiyu fotografii / Per. s nem. G. Khajdarovoj. — SPb.: Izdatel'stvo S.-Peterb. un-ta, 2008. 
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